Eric Ries - Exclusive: New Book Launch
Exclusive Conversation with Eric Ries, Author of The Lean Startup.
We’re hosting Eric Ries (The Lean Startup) in New York for an exclusive private book launch and fireside conversation.
The Lean Startup reshaped how modern startups are built and became essential reading. Now Eric returns with a new book: Incorruptible.
Presented by Deel - Hire. Manage. Pay. Anyone. Anywhere.
The book tackles the question most founders avoid until it’s too late:
Why do companies built on strong ideals lose them as they scale?
Ries makes a clear case: this isn’t about ethics. It’s about design.
This intimate conversation convenes a curated group of founders, operators, and investors to examine how governance, incentives, ownership, and decision-making structures quietly shape behavior inside organizations and determine whether purpose endures or erodes.
Hosted by Andy Walsh (Startups Decoded), the conversation will discuss the mechanics of building companies that stay aligned to their values under pressure.
Intimate Fireside Conversation
Host: Andy Walsh - Founder & Host, Startups Decoded
Guest: Eric Ries - Entrepreneur & Author - The Lean Startup
We’ll unpack:
Why success often corrupts a company's mission
The structural forces that reshape organizations
How founders can design systems that protect purpose
Governance as a creative act in company building
Expect a candid discussion, followed by audience dialogue with people actively building and backing companies.
This session is designed for founders and operators actively building or scaling organizations. Attendance is limited to maintain a high-signal discussion.
-> Pre-order the book.
Plus our Friends:
Deel - Hire. Manage. Pay. Anyone. Anywhere.
Goodword - Your Networking Copilot
J.P. Morgan - Asset Management
The Fourth Effect - Board and advisory marketplace
Format
8:30–9:00 Arrival, snacks, and drinks
9:00–9:45 Fireside conversation
9:45–10.30 Networking with Goodword
Who This Is For
Founders (pre-seed to Series A)
Operators building lean teams
Investors working closely with founders