Healthcare Growth Sprint Series: GTM & Growth
Part of The Hatchery, Emory Center for Innovation's Detour Series, and presented by Traktion Partners, this FREE workshop is open to all healthcare business leaders looking for clarity on who their target audience may be, which growth motions they are leveraging (or under-leveraging), and where current activities could be misaligned. This actionable workshop is designed to help attendees walk away with specific next steps, along with an opportunity to network with peers.
Key Topics Covered:
• Defining target patient/customer segment(s) and constituents
• Cultivating referral partnerships vs. marketing/sales generated acquisitions
• Finding common breakdowns between marketing and operations, and how to fix them
• Identifying friction points that may be slowing growth
• Understanding KPIs and how to better utilize them to make improvements
Key Takeaway:
Each attendee will walk away with a tangible GTM snapshot of their own organizations, with identified growth gaps to address.
Who Should Attend?
Healthcare operators/providers, marketing and operations leaders, and health innovation/life sciences founders ready to move from growth ambition to execution.
About Traktion Partners:
Traktion is an Atlanta-based marketing and operations firm that enables market leaders in health and wellness to influence, acquire, and retain patients and clients. To learn more, please visit our website.