Pre-Web Summit LinkedIn Profile Roasts with Alina Kovalchuk #1 in Portugal Personal Branding & Thought Leadership voice
Next week, 70,000+ founders, investors, and executives land in Lisbon for Web Summit.
You will pitch in hallways, scan badges, shake hands, and say the exact same sentence 50 times a day:
"Connect with me on LinkedIn."
Then they open your profile.
And within 3 seconds, they move on. Why?
Your headline reads like an internal HR title instead of a commercial value proposition.
Your banner is blank, gray, or corporate clip art.
There is no clear reason or frictionless path to buy from you, invest in you, or book a call.
Attending Web Summit with an unoptimized LinkedIn profile is the equivalent of inviting a high-stakes client to your office when the door is locked and the lights are out.
Let’s fix it over breakfast before the summit doors open.
Why Me? (And Why Am I Roasting Your Profile?)
I don't teach theory or give polite, generic compliments. I build digital visibility infrastructure that converts into real-world business:
Ranked #1 Creator in Personal Branding & Thought Leadership in Portugal on Favikon.
#5 in Marketing & Sales on LinkedIn in Portugal and #30 Most Influential Creator overall
16 years of marketing leadership.
400+ executive brands built or advised.
100+ corporate workshops delivered for teams at organizations like Miro, Orange, Huawei, Metro, Ogilvy, Bestfulfill, and UN Women.
Featured in LinkedIn News for her Branding strategies.
I know within 5 seconds where your profile leaks credibility, attention, and deals.
What’s on the Menu
🥐 Live, Hot Profile Roasts: Bring your laptop. I will pull up your profile live, pinpoint the exact friction points, and rewrite your positioning on the spot so you convert every profile visit during Web Summit.
☕ Algorithm Starters: What LinkedIn’s algorithm actually prioritizes right now (and the common traps that kill organic reach).
🎯 The Web Summit Conversion Playbook: How to turn quick event handshakes and QR scans into qualified pipeline, warm DMs, and closed opportunities after the conference wraps.
🥐 Fresh Portuguese pastries, artisanal coffee, tea, and juice.
Event Details
📍 Location: Cais do Sodré, Lisbon (close to the Pink street, overlooking the 25th of April bridge, exact venue shared upon registration approval)
🎟️ Spots: Strictly capped at 10 founders & leaders. This is an intimate, hands-on masterclass and teardown session, not a passive lecture.
⏰ Timing: Breakfast starts promptly.
💸 Ticket: €10 (covers your coffee & Portuguese pastry reservation). The live profile roasts and masterclass are fully on me.
Get your profile roasted, tuned, and ready before you step onto the summit floor.
You can connect with Alina on LinkedIn here: kovalchukalina