Building the New Revenue Engine, Top to Bottom
This event will be held in English
Building the New Revenue Engine, Top to Bottom
The GTM playbook is changing.
AI, better data, smarter signals, and a new generation of GTM technology are reshaping how companies build brand, create demand, engage buyers, and close revenue.
This event brings together the founders building these new capabilities, alongside CMOs, CROs, and sales leaders using them in the real world.
We’ll unpack what’s actually new, what’s starting to work, which trends matter, and how leading teams are rebuilding the revenue engine from top to bottom.
You’ll hear how companies like Branch, Deeto, Aligned, Swan, Knock AI, and Paid.ai are changing the way GTM teams operate, and how marketing and sales leaders are adapting their own strategies, teams, and workflows around them.
As always, No hype and No long product demos just practical conversations about what’s changing, what’s working, and what GTM leaders should be paying attention to now.
Agenda
6:00 PM to 6:30 PM, Drinks, Food & Networking
6:30 PM to 7:00 PM, Marketing, Top to Bottom
How is AI changing marketing, from building a brand and creating demand to identifying intent and driving pipeline? A practical conversation about what leading marketing teams are doing differently today.
Led by Arnon Sobol, with Adi Simchoni Sagiv, Marketing Director at Unity, and Idan Gol, CMO at OX Security.
7:00 PM to 7:30PM - Building the AI Native Revenue Engine
Fireside-chat with Manny Medina, CEO, Paid.AI and ex-CEO of Outreach and Amos Bar Joseph, Cofounder and CEO, Swan on how companies are now building the new revenue engine.
7:30 PM to 8:00 PM, The Customer Voice
Customers are becoming one of the most powerful parts of the modern revenue engine. We’ll explore how leading companies are using customer voice, advocacy, community, data, and real customer experiences to build trust, create demand, and help sales win.
Led by Aviv Canaani, CRO at Datarails, with Eran Baron, Founder and CEO of Deeto, and Jordana Mozer, VP Marketing at Branch.
8:00 PM to 8:30 PM, Sales in the Age of Autonomous GTM
Jeremy Hurst , VP of Autonomous GTM @Swan hosting Meredith Chandler, VP Sales Aligned and Shlomi Ashkenazy, Head of Marketing @Rein Security
Exploring how AI is changing the role of the seller, automating more of the research, prioritization, and execution, while making human judgment, relationships, and deal strategy more important than ever.
Who is it for
Founders, CEOs, CROs, CMOs, sales leaders, marketing leaders, growth teams, RevOps leaders, and anyone responsible for building pipeline and revenue.
If you want to understand where GTM technology is going, what AI really changes, and how the best teams are putting these capabilities to work, this is for you.
Speakers
Arnon Sobol, Managing Director, Business & Technology at ZCG
Adi Simchoni-Sagiv- Marketing Director @ Unity
Idan Gol, CMO @ OX Security
Aviv Canaani CRO/CMO @ Datarails
Eran Baron, Co-Founder & CEO @Deeto
Jordana Mozer, VP Marketing @ Branch.
Meredith Chandler, VP Sales, Aligned
Shlomi Ashkenazy, Head of Marketing @Rein Security
Manny Medina Co-Founder & CEO @Paid.ai
Amos Bar Joseph, Co-Founder and CEO, Swan
Jeremy Hurst , VP of Autonomous GTM @Swan
About Bereisheet Tech
Bereisheet Tech is the largest Israeli tech community outside of Israel.
Active for over a decade, the community includes 1,500+ members, hosts ~50 in-person events annually, and operates across 20+ content-driven sub-communities (Founders, AI, Product, VC, Fintech, Job Market, and more).
We operate as a non-profit, built around real connections:
between founders and investors, between Israel and the U.S., and between people who are actively building companies — not just talking about them.
For many Israeli tech leaders in New York, Bereisheet Tech has become their professional and community home.