

Why Your Content Isn't Showing Up in ChatGPT (And How to Fix It)
A hands-on session on Generative Engine Optimization (GEO) with a live AI-visibility audit, hosted by Brew Interactive x HubSpot x Superhuman (formerly Grammarly)
About this event
ChatGPT, Perplexity, and Google's AI Overviews are quietly becoming the new front door to your brand and most content strategies aren't built for it.
In this session, we're breaking down what's actually changed in how AI assistants find, read, and recommend content and what marketers need to do differently to stay visible.
You'll get:
A practical breakdown of GEO (Generative Engine Optimization) vs traditional SEO
A free AI visibility audit - we'll pull real data on how a few real companies show up (or don't) in ChatGPT and AI Overviews, live on stage
A look at how this connects to your existing content workflow in HubSpot
How to use AI tools like Superhuman to create content at scale
Whether you're a marketer, founder, or content lead - if your buyers are researching you through AI before they hit your site, this is for you.
Who should attend
Marketing leads, content managers, and founders using HubSpot (or thinking about AI-search visibility).
Note: Limited seats. Registrations are subject to confirmation.