Your Product Data Is More Powerful Than You Think: The Hidden Engine Behind Ecommerce Growth | NOVOS X Cernel THRIVE Webinar
Join our Paid Media Director, Benoit Legendre, Peter Karstensen, Head of Partnerships and Magnus Bruun Rasmussen, Co-Founder at Cernel as they explore how structured, enriched product data powers ecommerce, AI, SEO and paid media.
What We'll Cover
Why product data is becoming a competitive advantage for ecommerce brands, and which attributes Google, Meta and ChatGPT actually use to surface products
How AI can turn messy, fragmented catalogues into richer, more structured product data at scale, without adding headcount
How better product data can unlock stronger performance across Google, Meta, SEO and AI search
How brands can use product data to create better PDPs, content and marketing assets automatically
Why products that rank on Google can still be missing from AI answers, and what an AI-ready product catalogue looks like
Event Details
Date: Wednesday 11th November
Time: 1:00pm - 2:00pm GMT, including a 10 minute Q&A session
Where: Online
Who This Is For
Ecommerce leaders, Heads of Growth, Performance Marketers and paid social teams looking to enrich their product data to drive growth.
About NOVOS & Cernel
NOVOS NOVOS is an award-winning eCommerce growth agency helping brands be the answer wherever their customers are searching. Through SEO, GEO, Digital PR and Paid Media, NOVOS helps brands build visibility across search engines, social platforms, marketplaces and AI - So when the right customers are ready to buy, they find you first. Every search. Every platform. Every time. We’ve partnered with more than 250 global eCommerce brands, including Adidas, Bloom & Wild, The Body Shop, Osprey and Stussy, delivering unified growth strategies that connect visibility with commercial performance. By combining organic, earned and paid media, we help brands build stronger foundations for long-term performance in an increasingly AI-driven search landscape.
Cernel Cernel is an AI-native platform that automates product data for e-commerce brands. Raw supplier data comes in, Cernel categorises, enriches, and structures it, then pushes it live to your Shopify, PIM, ERP, or feed. Descriptions, attributes, translations, images - all generated automatically and ready to sell. Brands like Matas, Vero Moda and Hummel use Cernel to get new products live in minutes instead of weeks, and to make sure every product is discoverable in Google Shopping, AI search, and on-site search.
Please note that, by registering for this event, you agree to your name, job title, company, LinkedIn and email address being shared with Cernel. If you’d prefer for your contact details not to be shared, please contact jasmine.mckenzie@thisisnovos.com.