PrincipiumX Presents: The First Principles Way to Find the Next 10x Opportunity hiding in your product.
We had more than 350 tech founders register for this workshop in San Francisco Tech Week and TechCrunch Disrupt last week. Now we are bringing it to DC!
A First-Principles Workshop for Founders, CEOs, CPOs & Investors
You have a product. You have traction, a team and capital behind you.
Now the questions become harder and more consequential:
How do you breakthrough in a crowded market and discover your 10x opportunity?
Your answer determines the next financing round, growth rate, and ultimately the exit.
Instinctive responses: ship more features, copy competitors, bolt on AI, expand GTM, or optimize the existing roadmap, rarely produce the desired transformative growth.
Top tech founders and CEOs advise us to "go back to first principles".
Yet, no one really shows how to do it for real.
PrincipiumX has pioneered PX Thinking, a practical first-principles method for rapidly gaining strategic clarity around complex business decisions.
Join us for an interactive lunch workshop where we will introduce PX Thinking and its two movements – Reversion and Genesis, through a real business case tackling some of the toughest challenges faced by founders, such as:
How to build a moat?
How to discover 10x opportunities?
How to win like David when competing against a Goliath?
WHAT WE'LL WORK THROUGH
Using a real business case, we'll demonstrate how to move from surface-level assumptions to deeper strategic opportunities.
PX Reversion
Principles Discovery
Uncover the enduring principles underneath customer behavior beyond what customers explicitly ask for.Essence Discovery
Identify the deeper, often unspoken need that every successful product must capture.
PX Genesis Product & Business Reimagination
Translate those insights into potential 10x moves:genuine product differentiation,
sharper market positioning,
defensible pricing,
higher ACV customers
new paths to durable growth
WHO SHOULD ATTEND
Founders - seed/series A, B and late stage prepping for an exit, CEOs, CPOs, investors, and operating partners: anyone accountable for the outcomes that define success: growth rate, revenue, valuation, and exit potential for their ventures and portfolios. Specifically, founders who have
Raised seed/series A/B - deploy the capital smartly for rapid growth.
Planning an exit in the next 1-2 years - maximize exit potential.
Figuring out how to use AI - reimagine with AI to hit new growth curves.
Space is limited to preserve the workshop's interactive quality. RSVP early to secure your spot.
WHY ATTEND
PX Thinking works no matter what you're building: AI, fintech, media, supply chain, or beyond. We'll run it live on a real case, then hand you the same method to apply to your own startup.
Before another week of building and GTM, give one morning to get your essence and principles right. Because, clarity isn't the opposite of speed. It's what makes speed worth anything.
ABOUT PrincipiumX
PrincipiumX is an innovation and thinking practice helping founders discover what's truly worth building in a complex, ambiguous, and rapidly changing market. PrincipiumX pioneered PX Thinking, a practical method for applying first principles thinking to rapidly solve the challenges that define a startup's next stage: product strategy, pricing, differentiation and a path to durable growth.
WORKSHOP LED BY
Charu Chundury, Founder, PrincipiumX | Creator of PX Thinking
Charu is a serial technology entrepreneur who has launched seven digital products from seed ideas to scale across her own startups, with several more built in corporate settings. That range shapes how she advises startup founders to think, not just execute. She holds an MBA from UVA Darden and a Master's in Electrical Engineering from Arizona State University.