THE SHIFT SUMMIT AT CES 2026
THE SHIFT SUMMIT AT CES 2026
Engineering the AI Architecture for Enterprise Transformation and Growth
Official CES 2026 Sponsor
January 7, 2026 · 9:00 AM–6:00 PM PT
ARIA Resort & Casino · CES C Space
Hosted by MAKERS AI
Request to attend. Limited capacity. Curated room.
makersai.ai/theshift-ces-2026
What This Is
THE SHIFT at Consumer Electronics Show is a working summit for senior leaders designing how AI actually runs the enterprise.
The focus is the AI Operating System
Reference architecture
Operating model
Governance and standards
Built for production. Designed for scale. Defensible at board and regulatory levels.
Why This Matters Now
AI is moving from capability to control layer.
Enterprises are crossing a threshold where:
AI runs workflows, not just generates outputs
Decisioning shifts from humans-in-the-loop to humans-on-the-loop
Growth, trust, and accountability are set by architecture choices made now
AGI and ASI are addressed as horizon stress tests, not product narratives.
What Participants Leave With
Outcome-driven by design.
AI Evolution Map (2026–2045)
From Generative to Agentic, with foresight to AGI and ASIAI Architecture for Growth (v1)
A one-page, board-ready reference architecture spanning data, agents, decisioning, experience, measurement, governance, and runtime
Shared post-summit and refined for publicationExecution Model
Roles and accountability
Operating standards
Governance and audit requirementsA Common Operating Language
Across leadership, marketing, product, data, and technology
Program Overview
A four-act operating narrative. One system. No isolated insights.
Act I Leadership Ignition
Act II The Blueprint
Act III Growth Engine
Act IV Operating Standard for AI-Led Growth
Detailed Agenda
Act I · Leadership Ignition
9:00–9:35 AM
8:45 AM Executive arrival and check-in
9:00–9:10 AM Opening · THE SHIFT
The Leaders. The Architecture. The Shift.
Speaker
Celeny Da Silva, Founder & CEO, MAKERS AI and THE SHIFT Summit & Lab
9:10–9:35 AM Key Moment
The State of AI: From Generative to Agentic, Toward AGI and ASI
Outcome: AI Evolution Map (2026–2045)
Act II · The Data Foundation and the Blueprint
9:40–11:15 AM
9:40–10:00 AM
Data Foundation: From Data to LLM Readiness
Outcome: Data Foundation Diagram (v1)
10:00–10:20 AM Key Moment
THE BLUEPRINT: AI Architecture for Enterprise Transformation and Growth
Outcome: AI Architecture for Growth (v1)
Speaker: Ben Ellencweig, Senior Partner, McKinsey & Company
10:20–10:30 AM
Blueprint Reality Check: The CMO Operating Lens
Speaker: Laura Ness Owens, CMO & SVP, Bobcat Company
10:30–10:55 AM
The Marketing Operating System: From Generative to Agentic
Outcome: Agentic Workflow Template (v1)
Speakers:
Wesley ter Haar, Monks
11:00–11:15 AM
Industry Signals: The 2026 AI Agenda
Outcome: 2026 AI Agenda (v1)
Speakers:
Michael Donnelly, Association of National Advertisers
Robert Dreblow, World Federation of Advertisers
Act III · The Enterprise Growth Engine
11:15 AM–1:40 PM
11:15–11:35 AM
Brand and Creativity: Building Living Brands
Speaker: Varun Parmar, Adobe
11:35–11:50 AM Key Moment
LIVE Brand Build: Brand-Safe at Speed
Outcome: Brand Workflow (v1)
Speaker: Paulo Aguiar, CR_IA
11:50 AM–12:15 PM
When Shoppers Ask AI First: The New Front End of Commerce
Speakers:
Pat Copeland, Moloco
Giorgio Paizanis, Boston Consulting Group
12:15–12:40 PM
When AI Decides: How AI Is Evolving the Media Stack
Speakers from EMARKETER, Claritas, Databricks, Razorfish, Albertsons Media Collective
12:40–1:40 PM
Speakers & Partners Lunch [Private]
Invite only
Act IV · Operating Standard
1:40–4:00 PM
1:40–2:05 PM Key Moment
The Modern Decision Journey, Rewritten Live
Outcome: Decision Layer Blueprint (v1)
Speaker: Adam J. Epstein, adMarketplace
2:05–2:30 PM
From Insight to Decision: Marketing Effectiveness as an Operating Standard
Speakers: Scott Goodman, Lions Connect; Henry Innis, Mutinex
2:35–2:55 PM
Setting the Standard: Trust, Governance, and Responsible AI
Speakers:
Richard Murphy, The Alliance for Audited Media
Michael Mathewson, Integral Ad Science
3:00–3:25 PM
Where AI Runs: The Cloud Operating Layer
Speaker: Alberto Spinelli, Lenovo
3:30–3:55 PM Key Moment
THE CONSUMER OS LIVE: The Interface Standard for AI-Led Growth
Outcome: Consumer OS Map (v1)
Speakers:
Brian Saltzman, Amazon
Eric Schwartz, The Clorox Company
3:55–4:00 PM Closing
The Leaders. The Architecture. THE SHIFT.