Why Reporters Ignore Your Startup: A Fireside with TechCrunch & Business Insider Reporters

​Reporters are hungry for great startup stories. Founders are sitting on them and don't even know it.

​The gap between a startup that gets covered and one that doesn't is about knowing what makes a story.

​This time reporters from TechCrunch and Business Insider are sitting down with us to break down what makes them cover a startup and what makes them hit delete.

​Event snapshot

• ​What: Live fireside chat to learn what actually gets press.

• ​Who it's for:

  • ​Series A/B founders who are ready to break into major tech media

  • ​Startup comms and marketing leads responsible for getting their company in the news

  • ​Founders preparing for a launch, announcement, or funding round who want to land it right

• ​Group size: Limited to 70 people. RSVP required

• ​When: Jul 21 · 6:00–8:30 PM

  • ​Mingling: 6:00–6:30 PM

  • ​Fireside chat: 6:30–7:45 PM

  • ​Audience Q&A: 7:45–8:00 PM

  • ​Networking: 8:00–8:30 PM

• ​Where: AngelList HQ

​Why come

​If any of these sound familiar, this is for you:

• ​You raised a round and sent out a press release, nobody picked it up

• ​You've emailed 50 reporters and never heard back from a single one

• ​You don't know the difference between an exclusive, an embargo, and a press blast and it's costing you coverage

• ​You hired a PR firm and have no idea if they're actually doing anything

• ​You see your competitors in top-tier tech media and you can't figure out how they got there

​You'll hear what founders get wrong every time, and how to build real relationships in media without being annoying.

​Sponsors
👑 AngelList — AngelList builds the software investors use to fund world-changing startups. Founders Cafe is our founder community and co-working space on the first floor of HQ. Apply here.