AI for Sales: Build, Automate, Convert (a Lunch&Learn)
This is a LUNCH&LEARN - lunch will be served :)
JOIN US FOR HAMILTON SMALL BUSINESS WEEK!
Most business owners have experimented with ChatGPT, but there’s a big difference between using AI as a tool and having AI actually do the work for you.
In this hands-on session, Christian Betancourt, founder of The Agentic Powerhouse, will demonstrate how AI agents can take on real business tasks—from following up with leads and qualifying prospects to booking meetings, researching topics, creating marketing content, and handling repetitive administrative work.
This is a live build, not a tool roundup. Christian will build two working AI agents in the room. The first is a voice agent that calls a new lead, qualifies them, and books the appointment, and attendees can hand over their own number and take the call themselves. The second handles marketing work, researching and writing content on its own with nobody watching it. He then walks through what it takes to put one into your own business.
The second agent will demonstrate how AI can independently handle marketing tasks, including researching topics and creating content without someone prompting it through every step.
In this session, you'll learn:
The difference between using AI and delegating work to an AI agent
How AI agents can follow up with leads, qualify prospects, answer questions, and book meetings
How agents can take on recurring marketing, administrative, research, and reporting tasks
Which business processes are best suited for AI agents—and which ones still need a human
What you need to start building and implementing AI agents in your own business
SPEAKER:
Christian Betancourt, Founder @ The Agentic Powerhouse
Christian Betancourt started on the sales floor and in call centers, then moved into revenue and marketing planning, working large data sets to find where the money was and building the campaigns to go get it. He later ran his own marketing agency before moving into AI full time.
He now runs The Agentic Powerhouse, where he installs AI agents that take over repetitive roles inside small and mid-sized businesses. Agents that call and qualify leads, research and write marketing content, handle intake and follow-up, and run reporting and admin work without anyone supervising them.