The Making of a Next-Gen Consumer Brand: From Idea to Scale
Invext, in partnership with BrandProject, invites you to an exclusive interactive session featuring two of today's most compelling consumer companies being built in North America.
📌 Featured Speakers
Petch Jirapinyo — Co-founder & CEO, Everself
Everself is building the first true medical brand for obesity care: a trusted national brand combining leading physicians, scalable care infrastructure, and a growing portfolio of advanced minimally invasive procedures.
Abby Haines — President, Porta
PORTA is one of North America’s fastest-growing frozen pizza brands, bringing authentic Italian craftsmanship to over 3,000 retail doors across the U.S. and Canada.
What does it take to build a brand from scratch — and why do certain founders succeed where most fail? This session goes inside two very different businesses to answer that question: Porta, one of North America's fastest-growing frozen pizza brands now in over 3,000 retail doors across the U.S. and Canada, and Everself, the medical platform building the first comprehensive obesity care solution for the 1.5 million Americans leaving GLP-1s like Ozempic every month with nowhere to go.
One is redefining what frozen food can be. The other is redefining how obesity care gets delivered. Both were built from a sharp insight, a credible founding team, and a scalable brand — exactly the profile BrandProject has backed across 13 successful exits, generating over $2.4 billion in exit value over 13 years.
In this session, you will learn:
How Porta brought authentic Roman-style pizza — slow-fermented dough, premium Italian ingredients, flash-frozen by chefs — from a founder's vision to 3,000+ retail doors across North America
How Everself identified a gap in obesity care and became North America's largest endoscopic weight loss provider in under three years, growing 3x year-over-year with a path to $100M+ in annual revenue by 2028
What BrandProject looks for before writing a check, and how their hands-on operating model helps founders go from idea to scale
Why the world's largest food and healthcare companies are paying billions to acquire insurgent brands rather than build their own
How Southeast Asian investors can access this opportunity through Invext
About Porta
Porta is one of North America's fastest-growing frozen pizza brands, bringing authentic Italian craftsmanship to over 3,000 retail doors across the U.S. and Canada. Developed by the culinary team behind Terroni, one of Canada's most celebrated Italian restaurant groups, Porta combines chef-curated recipes with premium ingredients sourced directly from Italy — slow-fermented dough, tomatoes from Campania, flour from a fourth-generation family mill in Le Marche, and 100% Coratina extra-virgin olive oil from Puglia. Every pizza is handmade and flash-frozen at peak freshness, delivering a restaurant-quality experience in under 15 minutes. While pizza is where Porta began, the mission is broader: to bring the best of Italy to more tables. Find out more at eatporta.com.
About Everself
Everself is building the first true medical brand for obesity — a comprehensive, clinician-led obesity care platform led by Harvard Medical School physician-researchers, including the inventor of the ESG Stomach Tightening procedure, the first FDA-approved outpatient weight loss procedure. In just 2.5 years, Everself has become North America's largest endoscopic weight care provider, serving 1,300+ patients across 12 cities with an average weight loss of 18% — 65% more than GLP-1 medications. Launched in 2023, the business has grown 2.5–3x annually: $2.7M in 2024, $7.1M in 2025, forecasting $21M in 2026, with a clear path to $100M+ by 2028. Withmajor insurance coverage from Medicare, Cigna, and Anthem now in place, Everself is positioned to become the defining platform in the next generation of obesity care. Learn more about Everself at everself.com
About BrandProject
BrandProject is a Toronto and New York City-based consumer venture fund with over a decade of experience identifying and building category-defining brands. Founded by Andrew Black, BrandProject operates both as an investor and an active operating partner — recruiting leadership teams, shaping brand strategy, and introducing founders to the strategics who ultimately acquire them. Their portfolio includes brands acquired by Nestlé, HelloFresh, P&G, Colgate, and Chobani. Later this year BrandProject plans to do a first close on their Fund IV, which is a $75M early-stage consumer fund targeting the next generation of insurgent brands across consumer categories, with a focus on health and wellness. Learn more about BrandProject at brandproject.com