How to personalize onboarding and paywalls by persona ft. Thomas Cotter — Sub Club Live
Missed the in-person workshops at App Growth Annual? Thomas Cotter's session on personalizing onboarding and paywalls wasn't recorded, so on Thursday he takes David Barnard through it live, with audience Q&A. He'll cover why most apps see little return from personalization and the six-step loop his team uses to make it pay: research, onboarding questions, personas, high-leverage moments, experiment, repeat.
📅 Thursday, November 12, 2026 🕘 9 a.m. PT / 6 p.m. CET
In practice: which onboarding questions split your users and which don't, how to pick your first persona, which moments to personalize first (the paywall, then playback), and how to test it without personalizing everything for everyone. Plus the four ways personalization efforts fail, and how Speak, Tolan, Spark Mail and Wispr Flow do it. Thomas's recent client results include a 36% ARPU lift from a persona-matched paywall and an 18% activation lift from personalized onboarding, both at top-100 apps.
Bring your most useful onboarding question and your current paywall headline. Thomas will react to a few live.
Never miss a Sub Club Live. Subscribe to the calendar: https://luma.com/sub-club-live Subscribe to the channel: SubClubPodcast
Find Thomas: 👉 LinkedIn: tcotter1 👉 X: cottertmc 👉 Elemental Growth: https://elementalgrowth.com
App Growth Annual 2026 session recordings: https://www.youtube.com/@RevenueCat/videos