AI Talk - Product Context Engineering for Agentic PM
The PM role is shifting - from manager to orchestrator. Instead of handing work off and waiting, product managers are building repeatable systems with AI agents across discovery, delivery, analysis, and operations. The thing that makes it all hold together? A product context that's structured, current, and shared. This session shows you how to build that foundation and put agentic product management to work.
What We'll Cover
Foundations: The TASK Framework
How agentic product management changes the PM's role from manager to orchestrator across the full product life cycle
Getting started with the foundation of the TASK agentic product management framework
Practical PM use cases where you can start AI adoption inside your team
Product Context Engineering
Why a structured, version-controlled repository of your key artefacts is the foundation of AI product management
Setting up the repository and seeing how it works with different AI agents
Advanced techniques to keep your context up to date, avoid discrepancies, and organise access so cross-functional teams share the same source of truth
Live Walkthrough
The exact setup behind Product Map, used as a working reference for the process you can implement in your own team
You'll Leave With
A clear understanding of the TASK framework and how agentic PM works in practice
A repeatable approach to organising and version-controlling your product context
Practical techniques to keep context consistent and current across agents and teammates
Concrete PM use cases to start AI adoption with your team -- without waiting for the perfect setup
Who Should Come
Product managers curious about working with AI agents, not just chatbots
PMs who want a repeatable system across discovery, delivery, analysis, and operations
Product leaders thinking about how to roll out AI adoption across a team
Anyone wrestling with messy, scattered product context that's slowing the team down
Your Host
Matvey Bryksin - Head of Product & CEO at Product Map and founder of productmap.io, a knowledge-driven product management copilot for day-to-day decisions. Previously Product Lead at Arrival, leading a group of products for robotic electric vehicle production, and Art Director at graphica.uk, a product design studio supporting startups with branding, UI/UX, and strategy. He also founded graphica.ai, now a 40k+ design community on Instagram.
Ady Rugina - 20+ years of international product experience at companies like eBay, Orange, and Just Eat Takeaway. Creator of the AI Talk series and part of the organising team at Product Makers Romania.
Product Map partners with Product Makers Romania to support the PM skills assessment.