Modern GTM: How Today’s Best Tech Companies Actually Grow with Mallory Contois of Lovable
Join Mallory Contois, Community GTM Lead at Lovable and Founder of Old Girls Club, for a conversation on how the best technology companies are approaching growth today.
The traditional GTM playbook is changing. Paid acquisition is more expensive, attention is harder to earn, and founders are being asked to do more with smaller teams and tighter budgets. The companies breaking through aren't simply spending more on marketing. They're building trust, creating community, and developing growth engines that compound over time.
Throughout her career, Mallory has built community and growth programs at companies including Lovable, Mercury, Maven, Cameo, and Pinterest, helping connect founders, operators, creators, and leaders at scale. In this session, she'll share what she's learned about building demand, creating meaningful customer relationships, and developing a modern go-to-market strategy that works in today's environment.
In this session, you'll learn:
What has changed about GTM over the last five years and what founders need to understand now
How community can drive acquisition, retention, and customer loyalty
What early-stage founders should prioritize when they don't have large marketing budgets
How to create word-of-mouth growth and build advocates around your product
The role of founder-led growth in today's GTM landscape
How to think about relationships, content, partnerships, and community as growth channels
Whether you're building in SaaS, AI, fintech, marketplaces, healthtech, or consumer technology, this conversation will leave you with a more practical framework for attracting customers, building momentum, and growing with intention.
MORE ABOUT MALLORY
Mallory also writes Good Work, a newsletter exploring careers, ambition, leadership, and the evolving nature of work.
Mallory Contois currently leads Community GTM at Lovable. She is also the founder of Old Girls Club (OGC), a global community of women and non-binary people in their 30s and 40s across tech, media, and venture capital, and writes Good Work on Substack. Previously, she led community and growth teams at Mercury, Maven, Cameo and Pinterest, building programs that connected founders, builders, leaders, creators, and operators at scale.