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Service Design Book Club: The Power of Moments [May]
What Will We Be Reading?
In The Power of Moments, Chip and Dan Heath explore why certain brief experiences can jolt, elevate and change us - and how we can learn to create such extraordinary moments in our own life and work.
The book features stories of people who have created standout moments, from the owners who transformed an utterly mediocre hotel into one of the best-loved properties in Los Angeles by conjuring moments of magic for guests, to the scrappy team that turned around one of the worst elementary schools in the country by embracing an intervention that lasts less than an hour.
We'll be reading the first half. This looks like a fairly breezy book, so we're thinking we can cover it all in two months. The first half includes:
Introduction
Chapter 1: Defining Moments
Chapter 2: Thinking in Moments
Part I: Elevation (Creating Moments that Rise Above the Everyday)
Chapter 3: Build Peaks
Chapter 4: Think in Moments (Scripting the Script)
Part II: Insight (Moments that Change Our Understanding)
Chapter 5: Trip Over the Truth
Chapter 6: Stretch for Insight
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Where Can I Get the Book?
Amazon: https://www.amazon.com/Power-Moments-Certain-Experiences-Extraordinary/dp/0593079264
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How Does This Book Club Work?
We're tackling each book over the course of 2-3 meetings to work through the book together in a way that's sustainable and supportive for busy professionals.
Got a section you're passionate about discussing, especially because of how it relates to your work or personal interests? Feel free to jump in for just that session.
Got a busy month at work and you know you won't have any time to dedicate to reading? Jump in at the next one!
We want to make reading service design books easy and fun for everyone. While we want to build accountability, we’re not here to be another thing for you to feel guilty about. Trust me, I'm mostly running this book club so I can make some progress on my stack of design and business books.
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Who is This For?
Anyone interested in service design! Whether you're a seasoned service designer, someone looking to pivot into service design, or just curious about how service design principles can apply to your field of work, everyone is welcome.
Great discussions come out of varied work experiences and perspectives. Feeling shy about your limited service design experience? Don't be, the goal is to learn together!
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What is Service Design?
Service design is an interdisciplinary practice that leverages research to solve problems in a system or service, leveraging design thinking to solve the problem. Service designers look holistically at an entire service ecosystem, leveraging the perspectives of employees, customers, and stakeholders to deliver a cohesive service solution.
No matter your title, anyone can do service design work or benefit from learning about these design concepts. Join us to learn more!
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What Should I Expect?
Fun vibes and a great discussion! We'll be going over our thoughts about the chapters, chatting about how it relates to our professional experiences, and learning about each other along the way.
Rosenblum is a winery that specializes in Zinfandels. We typically grab some drinks and small bites to share while discussing the book.
Got something that bothered you or sparked a flame while you were reading? Got a burning questions that came up during the reading? Write that down and bring it up during our discussion! This conversation is what we want to make of it.
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How Do I Get There?
Ferry: For those that would prefer the scenic route to Jack London, grab the ferry from San Francisco or Alameda to the Oakland Ferry Terminal right in front of Rosenblum.
BART: Both the 12th St Station and Lake Merritt Station are within walking distance of Rosenblum.
Car: For those driving, the most convenient places to park are the garages at 101 Washington Street (over Yoshi's) or 98 Broadway (under Plank). Street parking is also available.
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How Will I Find the Group?
When you get to Rosenblum, look for an SDN sign at one of the outdoor tables, most likely the big ones on either end. In the event of loud noise or poor weather, we may grab a table inside. In the event that we change locations, we will update Luma and WhatsApp. If you can't find us, email [email protected].
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How Can I Stay In the Loop?
The best way would be by signing up for the SDN Bay Area newsletter or by joining the Book Club WhatsApp group. To get added to any of these, email us at [email protected].
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Can I Suggest a Book for Us to Read?
Please leave book suggestions or thoughts you'd like to share in the feedback form: https://forms.gle/AGVb6NgKYXnz41nm8
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Don't miss out on this chance to expand your knowledge and build connections in a casual and supportive environment. We hope to see you there!