Shipping Web3 Products: Experiments, UX & Growth in the Attention Economy
Explore how to navigate Web3’s distinctive challenges — from aligning incentives across diverse user personas and designing better UX, to capturing narrative momentum and turning on-chain data into actionable product moves. This session offers practical insights for building and launching crypto products in today’s fast-moving, attention-driven ecosystem.
In this session, we’ll explore:
How is the Web3 PM role different, anyway?
Defining user personas, talking to your users, and aligning incentives.
Product (feature) release & GTM tactics to capture the market narrative.
UX — the never-ending struggle.
Nuances in on-chain metrics & traction.
Unit economics and business models for crypto products.
2025 Web3 PM meta.
Who am I?
I’m a product and growth manager, researcher, and angel investor with eight years of experience in crypto markets. I was a founding team member at Alfred, a Telegram trading app; led product and growth at Kolibrio, an infrastructure tool that mitigates the negative externalities of MEV; and previously managed products at pioneering crypto protocols Atomica and GEO Protocol. Also, I occasionally support early-stage projects through seed investments.