Standing Out in a Sea of AI Sameness: Brand Strategy for Tech Founders

​We're excited to continue our event series: Amela's Masterclasses 💡

​Tamara Parraguez is a Creative Strategist and the founder of Love&Fear Studio, where she has spent 16 years transforming brands across LATAM and international markets, turning emotion into strategy and culture into competitive advantage. She's a fellow of beVisioneers (The Mercedes-Benz Fellowship), an alum of Future London Academy, and the author of the weekly Design for Thought newsletter.

​In a tech ecosystem where most startups sound the same: "we use AI to improve X", Tamara teaches founders how to actually stand out. Not with logos or colors, but with strategic positioning: the perception, message, and category space your brand owns before anyone touches the visual identity.

​This is your chance to:

​🤔 Learn how to differentiate in a crowded tech market beyond "we use AI"

​🧠 Define the strategic ingredients that make a brand feel truly distinct

​🗣️ Communicate your MVP or pilot in a way that actually lands with the right audience

​👀 Walk through real case studies of brands, large and small, that did this well

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​Bring your questions. This one's tactical and built for founders building or repositioning right now!