Clinical Truth vs Influencer Trends: What Nigerian Consumers Get Wrong About Skincare
Dr. Nkem is an aesthetic physician and the founder of Botaderm Cosmetics. She trained under the American Academy of Aesthetic Medicine (AAAM) Fellowship in Dubai and focuses on evidence-based aesthetic treatments and clinical skincare solutions.
Dr. Chelsea Emeh is a medical doctor and the Medical Director at Oyster Skin, where she works at the intersection of clinical care and technology to improve how people understand and manage their skin health. She is a passionate advocate for evidence-based skincare.
Skincare advice has never been louder. But inside clinics and treatment rooms across Nigeria, dermatologists and aestheticians are seeing the consequences.
Patients arrive with routines built from viral videos, influencer recommendations, and product layering trends that often do more harm than good.
In this conversation, respected clinical voices come together to unpack what is really happening beneath the surface.
We’ll discuss:
• The most common skincare mistakes clinicians are seeing today
• Why many viral routines fail real skin
• How influencer culture is shaping unrealistic expectations
• What evidence-based skincare actually looks like in practice
• How consumers can build routines that are safe and effective
This session is not about dismissing influencers or discouraging curiosity. It is about bringing clinical expertise back into the center of the skincare conversation.
If you care about skincare that actually works, this discussion is for you.