From Idea to Revenue: The Founder's GTM Playbook Session 1
🚀 A two-week, four-session live cohort to help founders move from building to selling.
Most founders can now build faster than ever. The hard part hasn't changed, getting someone to actually pay for it. This is the bridge.
Led by Angeley Mullins: a GTM operator who's spent the last decade running sales at companies you've heard of and building sales orgs from zero. Co-hosted by Amela 💜
Every session ends with a deliverable you walk out with, not slides, not PDFs, the real artifacts you'll use the day after the cohort ends. ✨
🎯 What you'll build
🧭 A tiered ICP — who to chase now, who to nurture, who to ignore
💬 A working sales playbook — positioning, pitch, objections, discovery
📊 A pipeline tracker with real qualification criteria
🗺️ A 90-day GTM roadmap you start executing the week the course ends
📅 The schedule
Session 1 · ICP & Customer Architecture · June 9
Session 2 · Sales Foundation & Playbook · June 11
Session 3 · Pipeline & Funnel Fundamentals · June 16
Session 4 · Modern Tooling & Scalable GTM · June 18
🕡 All sessions: 7:30 PM CET · 1.5 hours · 🎥 Live + recorded
👀 Who it's for
Founders and aspiring founders who can build the product but have never been formally taught how to sell it. The cohort is capped at 30 on purpose, small enough that Angeley actually sees your work during the exercises.
👉 To apply and confirm your seat in the cohort: https://sales.amela.club/