Utah Marketing Group September Meetup with XL PR
From Press Hit to AI Recommendation: How Earned Media Now Drives Discovery
Join us for a special presentation by Erynn Kerrigan, Founder and CEO of XL PR, and Rachelle Peterson, Co-Owner and Chief Client Success Officer.
This session shows companies how to reverse-engineer their earned media strategy from AI: by running the exact prompts their customers ask into ChatGPT, Perplexity, and Google AI Overviews, they’ll learn to identify which publications AI actually cites and build a tiered target list that concentrates PR effort where coverage compounds. From there, we break down what separates pitches reporters ignore from ones they act on, introducing the PITCH method—Person, Idea, Timely, Credible, Hand off —as a repeatable framework for every pitch they send.
Attendees will walk away knowing how to prioritize the outlets that both convert shoppers and feed AI recommendations, plus a clear formula for writing pitches that get responses. Everyone leaves with a free downloadable PITCH cheat sheet to put the method to work immediately.
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Utah is home to an incredible community of marketing professionals - from brand strategists and content creators to web developers, SEO pros, and more. Instead of competing for the same business, we believe in a collaborating with an abundance mindset.
The Utah Marketing Group exists to bring marketers together to:
Share referrals and help clients find the right-fit solution
Build meaningful, long-term relationships
Learn from each other and grow as professionals
Our meetups are free to attend and open to anyone in the marketing world - agency leaders, freelancers, in-house marketers, and everything in between. Come enjoy light refreshments, casual networking, and a chance to introduce your business to the group.
We’d love to see you there! Learn more at utahmarketinggroup.com.