How GTM Teams Power Startup Growth with McKenzie Stanley
Girls Into VC is excited to host McKenzie Stanley, Go-To-Market (GTM) team member at Lassie, a fast-growing startup building the AI admin for healthcare. As the only woman on Lassie’s GTM team, McKenzie is on a mission to help more ambitious young women see GTM roles as one of the most powerful on-ramps into startups, leadership, and eventually investing and founding.
In this conversation, we’ll demystify what “GTM” actually means. GTM is the engine that takes a product from “we built this” to “thousands of customers use and love this” — spanning sales, customer success, revenue strategy, and the tight feedback loop between users and product. At Lassie, McKenzie and the GTM team work directly with the founders to drive revenue toward $100M ARR, experiment with new markets and segments, talk to customers every day, and shape the roadmap based on what the market really needs.
McKenzie will break down:
What GTM looks like day to day at an early-stage startup
The difference between roles like AE, SDR, customer success, and “GTM generalist”
How GTM experience translates into founder skills and VC readiness
What it’s like being the only woman on a GTM team, and how to advocate for yourself in fast-moving environments
Whether you’re curious about startups but don’t see yourself as “technical,” exploring revenue-facing roles, or thinking about how to build a career that could lead to founding or investing, this session will give you a clear, honest look at GTM — and why it might be the best-kept secret in tech careers.