Broker in the Digital Age: Supervising AI, Advertising & Agent Communications-
Modern technology has changed how real estate professionals market properties and communicate with consumers—but it has also created new responsibilities for Georgia brokers.
During this interactive 3-hour Broker CE course, participants will learn how to:
Supervise AI-generated content and digital advertising
Recognize misleading or inaccurate marketing
Address fair housing and brokerage-identification concerns
Establish policies for social media, texting and email
Train licensees to use technology responsibly
Review and retain digital communications appropriately
Respond to unauthorized or unprofessional online activity
Through practical examples and real-world scenarios, brokers will gain actionable strategies for strengthening supervision, reducing compliance risks and allowing affiliated licensees to use modern tools confidently and responsibly.