Off the Record Presents: Catalytic Marketing: Turning Connection Into Growth

​In this invite-only Off the Record event, Jeannie Andolena (SC Johnson Method + Mrs. Meyers) will explore the idea of Catalytic Marketing—a retention-driven approach that turns customer connection into sustained growth. Instead of chasing one-off conversions, catalytic marketing focuses on building loyalty systems that spark ongoing engagement, advocacy, and long-term value.

​Join us at a top NYC venue with stunning city views for an evening featuring an open bar and light bites.

​Drawing from her experience leading iconic brands like Method and Mrs. Meyers, Jeannie will share how brands can create moments across the customer journey that inspire consumers to participate, share, and return—unlocking the ripple effect that drives both individual lifetime value and broader brand momentum.

​Co-hosts: rediem & pilot44