

How confident are you that you're not repeating what unintentionally lead to sustainability washing?
And what gives you confidence that your assessment is true?
Join Susan Basterfield and Graham Boyd exploring the hidden reasons why we've failed so far to change our economy.
(Spoiler alert: it's hidden inside each of us. Our own immunity to change, and our collective social immunity to change.)
Sustainability, Green, SDG, ESG, B Corps, Circular Economy, impact business and impact investing, were all pioneered with the best of intentions. And they've all ended up in washing: sustainability washing, green washing, etc.
Now is our best chance ever of preventing the new kid on the block: the regenerative economy; from ending up in regen washing.
So we need to learn from the past: why have the best intentioned approaches, executed as best we believe we could, become absorbed into the very paradigm they set out to challenge?
In this live dialogue, Susan Basterfield and Graham Boyd will explore that question with an unusual third participant: the existing paradigm itself — understood not as a single ideology or institution, but as a collective entity shaped by the accumulated assumptions, identities, fears, commitments and ways of thinking.
Using Immunity to Change and Evolutesix's Adaptive Way's ground pattern (see the diagram below), which looks at our hidden nature, socio-emotional, and cognitive developmental capacity, the conversation will explore how each of us develops our own immune responses to change, and how the meaning-making stories we construct always both enable and constrain what we do.
At the centre of the inquiry is the tension between our aspirational commitments — what we consciously want to create — and the hidden commitments and big assumptions that shape what we actually do.
This will not be a presentation or a conventional webinar. It is an exploratory dialogue: part developmental inquiry, part systems thinking, part collective reflection.
It is also the beginning of a wider series of conversations about the big assumptions preventing us from transforming the systems we're embedded in. The big assumptions that prevent trying harder from ever working.
This conversation will be especially interesting if you work in developmental practice, organisational transformation, regenerative economics, sustainability, systems change, law, economics, governance, investment, organisational design or adjacent fields — particularly if you have spent years working inside these movements and are beginning to notice cracks in some of their underlying assumptions.
Our guest Susan Basterfield is the co-founder of many organisations, including Enspiral and Greaterthan, with decades of experience in creating the enabling conditions for change to emerge in systems.
Adaptive Way Ground Pattern
(Integrating Kegan and Lahey's Immunity to Change, Otto Laske's Constructive Developmental Framework, Non-violent communication, and Appreciative Inquiry)
Learn all about it in the book Rebuild: the Economy, Leadership, and You by Graham Boyd and Jack Reardon