Cover Image for Beyond the Hype: AI Marketing Bets Driving Growth
Cover Image for Beyond the Hype: AI Marketing Bets Driving Growth

Beyond the Hype: AI Marketing Bets Driving Growth

Hosted by West Operators & Lingling Chen
Virtual
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About Event

See the AI GTM bets leading marketers are making now.

Hear directly from Aurora Solar (Series D, $4b) and Vanta (Series D, $4.15b) as they break down the high-impact investments and experiments. 

AI has shattered the old funnel, transforming how customers find brands and make buying decisions. 

In this candid conversation, marketing leaders share the specific AI tools, channels, and growth tactics they're betting on… and why.

Speakers

Elain Szu, SVP, Aurora Solar (Series D, $4B valuation)

Sarah Scharf, VP of Product and Corporate Marketing, Vanta (Series D, $4.1B valuation)

Lingling Chen, Co-Founder, West Operators

What you will take away: 

  • What AI tools are accelerating GTM execution

  • What's proven? What's hype? 

  • How to prioritize marketing channels when everything is changing

  • How top teams are building a culture of experimentation with new tools