

Rebrand. Migrate. Optimize. How to Do It All (Without Slowing Down)
Cresta’s marketing team didn’t just refresh their look — they ditched WordPress for Webflow and leveled up speed, flexibility and marketer sanity.
When your brand evolves faster than your site can keep up, it’s time to rebuild smarter. Cresta’s new Webflow site now loads 67% faster, updates 3–5× quicker and fuels nonstop optimization — all without waiting on dev.
In this session, you’ll hear how Cresta, Motto and Zabal Media pulled off a dual rebrand + migration that turned a static site into a living growth engine.
You’ll learn how to:
Rebrand + migrate at the same time (without losing your mind) Empower marketers to move fast without breaking design Build a site that evolves with every campaign, not every quarter “The paint never dries” — and that’s a good thing. A rebrand shouldn’t just look better — it should work smarter. If you’re a busy marketer looking to level up, you’ll want to be seated for this one.