GTM in the Age of Agents: Rethinking an AI First Funnel
Hosted by Michael Berean & 3 others
Registration
About Event
Join the Marketing Ops Community for a panel event followed by networking!
As AI agents increasingly research, compare, and even initiate purchases on behalf of buyers, the traditional marketing funnel is being rewritten in real time. This panel brings together marketing and technology leaders to unpack what the rise of the "agentic web" means for how brands get discovered, evaluated, and chosen — and what GTM teams need to rethink now before their buyers are no longer the ones doing the browsing.
Joining the conversation: Stephen Daley, Growth Manager at SiriusXM, and Malcolm Paul, Founder and CTO of NITM.