​Step outside the conference and into real work.

​Join us at The Magnum Ice Cream Company’s Amsterdam HQ for an interactive evening of real AI stories, practical experience, peer conversations, and great ice cream.

About Practi Live

​After several days surrounded by conversations about AI, Practi Live is a chance to get closer to what it looks like in practice.

​Three teams and one panel will take us behind the scenes of things they have built and tried: what worked, what didn’t, the unexpected breakthroughs, the messy edge cases, and the legal and ethical questions they had to navigate along the way.

​People sharing what they tried, what happened, and what they learned along the way.

​You’ll leave with practical ideas, new perspectives, and hopefully a few things you’ll want to try yourself.

​What to expect:

• ​Real Stories: Behind-the-scenes examples from people using and building with AI in their work.

• ​Hands-On Experience: Practical ideas, tools, and approaches you can adapt to your own work.

• ​Open Conversations: The wins, the things that didn’t go as planned, and the grey areas people are still figuring out.

• ​A Room of Peers:People across HR, Marketing, Ops, Leadership, and other functions exploring what AI means for their work.

• ​Magnum HQ Access: Hosted inside The Magnum Ice Cream Company’s Amsterdam headquarters and creative tasting lab.

• ​Great Ice Cream: Because we couldn’t host this at Magnum and not include that.

​We’re capping the event at 100 people to keep the room interactive, warm, and personal.

​The Stories

• ​Building Agentic HR at Scale
  Anat Markus, Head of HR Operations & Services, The Magnum Ice Cream Company What does it look like when AI starts running across HR processes? Anat will share what the team is building, how it works day to day, where it helps, and what they are learning as they go

• ​Navigating the Legal & Ethical Grey Zone
  Speaker to be announced
  Real decisions from the frontlines: what happens when what is technically possible, legally allowed, and responsibly designed don’t necessarily point in the same direction?

• ​Deploying a Personal Agent into the Job Hunt
  Speaker to be announced
  What happened when a personal AI agent was put to work on a real job search? The surprising wins, the unexpected backfires, and what it was like to have an agent working alongside you.

​The Evening

​16:30 – 19:00

​Three real stories, one open panel conversation, live Q&A, and time to connect with people in the room over drinks and ice cream.

​Who This Is For

​Anyone putting AI to work in real jobs, across HR, Marketing, Ops, Leadership, and beyond.

​You may already be building and experimenting, or you may still be figuring out where to start. Either way, this is a room for people who want to learn from what others are doing in practice and exchange experiences with peers.

​Come with your questions. Leave with a few new ideas to try.

​The Venue: Magnum HQ Amsterdam

​We’re gathering inside the Magnum Ice Cream Company’s central headquarters - a space designed around "playful seriousness," featuring swirl-patterned ceilings, curved architecture, and a creative tasting lab.

​It's located just minutes from the Bloemenmarkt.

​And yes, there will be plenty of great ice cream!

​(Exact street address sent to registered guests 48 hours before the event.)

​Tickets & Entry

​€30 per person

​Includes full event access, peer networking, drinks, and ice cream.

​Limited to 100 participants.

​Join the conversation in Practi Today

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