Who Killed The Brief? • A Comms & Marketing Workshop and Dinner
Who Killed The Brief?
A Social Capital Murder Mystery Simulation Workshop (and Dinner)
23 April 2026 | 18:30-21:30
@Full Circle Brussels, Chaussée de Vleurgat 89, Ixelles
⚡️ Part murder mystery, part professional simulation, part networking. Entirely unlike any event you've been to in Brussels before.
Communicators, marketeers and advertising professionals, join us for an original workshop and dinner.
‘Who Killed the Brief’ is a structured, small-group exercise designed to mirror the common challenges we face working here in Brussels: complex briefs, myriad stakeholders, tight deadlines, political sensitivity.
After being given a scenario, you will work with other participants in an attempt to save the fictitious campaign using your skills and insights.
During the evening, you will:
· Unpack what went wrong with the campaign
· Analyse the competing priorities that remain unresolved
· Rebuild a workable strategy
· Pitch your solution
Not your standard Brussels networking event or panel discussion, but a practical exercise in fixing real-world comms problems.
Channel your creativity, sharpen your strategic focus, interact with others. The outcome of the night is completely in your hands 🫡
You will take away practical approaches to apply next time you’re faced with a difficult scenario.
The evening will be hosted by Bisera Savoska, CEO of Brussels-based creative and tech agency Savion Ray. Bisera has spent 12 years turning big ideas into bigger results. A sharp strategist with a flair for the dramatic (you'll have to be there to find out more!), Bisera will be directing the evening's proceedings. Ultimately, she will be adjudging if participants have been successful in reviving the campaign or if it is indeed dead.
Bring your communications expertise and an appetite for mystery.
Registration
· Welcome drink included
· Food and additional drinks available for purchase
· Limited spots to ensure a truly hands-on, interactive experience
Seats are limited: register soon to avoid missing out!
The event is open to members of Social Capital. Not a member yet? Join us quickly and for free here.
If your plans change after registration, please let us know at least 48 hours in advance so we can allocate your role to someone else.