

Pricing with Purpose: Creating Value That Customers Choose
Cafecito con Propósito – January Workshop (English Session)
📅 Date: Wednesday, January 21, 2026
⏰ Time: 12:00 PM – 1:00 PM ET
💻 Location: Virtual – Zoom (link provided upon registration)
🌈 Hosted by: IntiNova Consulting × Massachusetts LGBT Chamber of Commerce
How do companies like Hulu offer different pricing options—such as plans with ads and without ads—to meet different customer needs? More importantly, what can small business owners learn from these strategies?
In this interactive Lunch & Learn, we’ll explore pricing with purpose—how to create pricing tiers, bundles, or service options that clearly communicate value and allow customers to choose what works best for them. You’ll walk away with practical ideas you can apply to your own business right away.
What you’ll learn:
✔ How pricing communicates value
✔ How to design pricing tiers, bundles, or add-ons
✔ How to avoid underpricing your services
✔ Practical pricing strategies for small businesses