Brand Positioning & Founder Foundations
When: Thursday, April 16 @12pm
Who: BetaKit with Mitchell Ballentine, Marketing Lead at Pangaea Ventures
Mitchell Ballentine leads brand, marketing, and communications at Pangaea Ventures, a venture capital firm investing in startups that turn innovations in advanced materials, novel chemistry, and biology into industrial-scale solutions reshaping how critical sectors produce, manufacture, and scale.
He advises portfolio CEOs on brand positioning and development, key messaging, fundraising, and content strategy, and also oversees Pangaea’s marketing, communications, stakeholder engagement, and partnership development.
In this session, Mitchell will break down how founders and operators can move from generic language to clear, differentiated messaging across their website, product, and external communications.
You’ll walk away with:
A clear framework for defining and refining your company’s positioning
Practical ways to improve website, product, and external messaging
Simple rules for writing messaging that builds trust and drives action
Real examples of strong company descriptions and positioning statements