Deliver Value for Consumers: Personas x Agentic AI
About the Event
Most AI agents in production today focus on business workflows—automating tasks, coordinating projects, and streamlining operations. But the agentic web still lacks its breakthrough consumer killer app.
This event brings together the powerhouses of NYC’s advertising industry—experts in human behavior, motivation, and consumer pain points—with the builders and innovators of the NY tech community.
Together, we’ll explore how agentic AI can unlock real, everyday value for real people.
The NYC Project NANDA Chapter invites you to roll up your sleeves, join a fast-paced ideation sprint, and co-create the next wave of consumer-facing agentic experiences.
Schedule
5:00–5:20 — Welcome + What’s Possible Now
Intro to Project NANDA, today’s capabilities of AI agents, and a vision of where they’ll be in six months.
5:20–5:40 — How Advertising Sees Consumers
A crash course in behavioral insights: how agencies map personas, friction points, and unmet needs.
5:40–6:40 — Breakout Brainstorming Sprint
Small groups are assigned a consumer persona. Identify pain points, explore opportunities, and design agentic AI concepts to solve them.
6:40–7:00 — Group Pitches
Teams pitch their persona and solution back to the room. Fast, fun, and collaborative.
7:00–7:10 — NYC Project NANDA 2026 Preview
7:10–9:00 — Networking
Meet builders, creatives, and future co-founders.
Notes
This event is generously hosted by BarSys 360.
21+ only. Government ID required for entry.