Selling B2B Software in an AI age

​AI has dramatically lowered the marginal cost of building software, but not necessarily the overall IT budget for businesses. So, let's talk about it.

​Benjamin will be speaking with Phil Low, a Sales and Partnerships Leader, who has worked at Revolut, Codat, and now heads GTM for tldraw, which raised a $10M Series A to scale its SDK for building canvases and whiteboards like Figma and Canva.

​We’ll explore:

• ​what it takes to sell AI products to enterprise buyers,

• ​how AI can support the sales process, and

• ​the nuances of selling software and building a high-performing GTM engine

​The session will open with a fireside chat, followed by up to 30 minutes of audience Q&A.

​See you there.