Digital Marketing in the Age of AI

​Most early-stage businesses do not have a marketing problem so much as a diagnosis problem: money is going out, some of it is working, and it is not obvious which part to fix first. This practical workshop gives you a four-stage view of your marketing funnel and then walks you through three real client accounts, so you can see how the same four questions produce very different answers depending on what you sell. We will also learn how AI assistants now sit across the whole funnel rather than only in search, leaving you with a diagnostic you can run on your own funnel the same week.

​Ivan Aditya is a growth marketing strategist and trainer with thirteen years in Indonesian technology startups, most recently as Head of Marketing and Social Commerce at Ula. He has run acquisition budgets of up to USD 130,000 a month at returns of up to 21x, lifted year-on-year sales by over 600% for a consumer goods brand, and grown organic traffic by 72% for an automotive retailer, with earlier marketing leadership roles across F&B, beauty, fashion. Through MANA Class and Digital Solution, the practice he co-founded in 2016, he has trained teams at GIZ, Goethe school, and Asics Indonesia and small business owners across Indonesia and Singapore, and he is currently completing an MSc at LSE as a Chevening Scholar.