Channel Mapping - From Persona to Pipeline
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About Event
Knowing who your buyer is means little if you cannot reach them. This session focuses on channel mapping: identifying where your specific buyers spend their attention, which communities they trust, and what formats they engage with.
You will work through a structured approach to channel identification that goes beyond the obvious platforms. The goal is a prioritised list of channels where your early outreach will have the highest signal, not the widest reach.
Designed for founders at the validate stage who have identified their buyer but need a practical plan for reaching them.