CMF: Building Distinctive Brands in the Age of AI w/ Venkateshwaran Vanniyarajan | Friday Collective #32
Building Distinctive Brands in the Age of AI
When everyone has access to AI, creating content is easier than ever. But building a brand people actually remember, trust and choose? That’s a different game.
This Friday, we’re getting together to talk about what brand building looks like in the age of AI — from positioning and distinctiveness to brand memory, human creativity and what it takes to own a space in people’s minds.
Joining us is Venkateshwaran Vanniyarajan, Founder of Madras Marketers & Salt Cookies.
Venkateshwaran is working towards building Madras as a global marketing and cultural capital through Madras Marketers, a community-led marketing ecosystem platform.
Through Salt Cookies, a global brand management and consulting company, he works with businesses on strategic brand management, with expertise across brand naming, brand architecture, advertising concepts and qualitative research.
He has also hosted 18+ Startup Atti meetups for early-stage founders and initiated 8+ podcast and event IPs around marketing, culture and Madras.
What we’ll explore
→ What makes a brand distinctive when everyone can create with AI?
→ Is AI making brands look and sound more similar?
→ What does it mean to truly “own” a brand name?
→ Where do human insight, culture and creativity still matter?
→ How should founders and marketers rethink brand building now?
Expect a conversation, perspectives, examples and plenty of room to debate.
Friday Collective by Chennai Marketers & Founders
🗓️ Friday
⏰ 5 PM IST
💻 Online — Google Meet
Come with questions. Leave with a different way of looking at brands.