Why Fertility Patients Become Experts by Necessity

​Why Fertility Patients Become Experts by Necessity
A conversation with Lauren Berson, CEO & Founder of Conceive

​When a woman begins trying to conceive, she suddenly finds herself piecing together diagnostics, hormone panels, treatment pathways, and insurance rules — often with little coordinated guidance. 

​It's not that patients are formally expected to become experts. It’s that fertility care rarely integrates education, navigation, and clinical decision-making in one place. So patients step in to connect the dots themselves. That dynamic isn’t just a patient experience issue. It reflects deeper gaps in system design, product infrastructure, and care delivery.

In this conversation, Lauren Berson, Founder & CEO of Conceive, will share how building an AI-enabled fertility and pregnancy care platform has given her a front-row view into where fertility care breaks down — and what it takes to build solutions that integrate education, navigation, and clinical support.

Lauren brings nearly two decades in tech and digital health, including Andreessen Horowitz, Google, and WeightWatchers. After navigating infertility firsthand, she founded Conceive to address the clinical, operational, and emotional gaps in fertility care.

For those working, building, or investing in women’s health, this is a conversation about market opportunity, product design, patient education, and the talent needed to fix what’s broken.