Music Tech India Expert Sessions: The Direct-To-Fan Opportunity
Expert Sessions 04: The Direct-To-Fan Opportunity
Guest speakers: Megha Kallat (big top amsterdam, ex-Openstage); Amaya Srivastava and Adarsh Pankaj (co-founders, ClubzFM)
Why: The music industry is at a pivot point, with streaming growth slowing and artists increasingly seeking new revenue streams. The direct-to-fan (D2F) model is emerging as a crucial solution, allowing artists to build stronger connections and maximize earnings. MIDiA Research reported that "expanded rights" (which includes merchandise, fan experiences, and brand partnerships – all integral to D2F) grew by a significant 17% to $4.1 billion in 2024, highlighting its critical role in monetizing fandom. This two-part online workshop will unpack the immense potential of the D2F space in India. We'll begin with an insightful introduction by industry expert Meghna Kallat, followed by an innovative startup pitch from ClubzFM, showcasing practical applications from artists like Green Park, Dhanji and Ankur Tewari, and opportunities in this evolving landscape.
Who: This workshop is a must-attend for Indian music industry professionals, including labels, publishers, promoters, and especially music managers. With the global recorded music market evolving rapidly and "superfans" accounting for a disproportionate share of streams and revenue (Music Ally notes that while superfans are just 2% of an artist's monthly listeners, they drive 18% of monthly streams), understanding and leveraging D2F strategies is no longer optional – it's essential for sustainable growth and artist development in the Indian market. Learn how to cultivate high-value fanbases, diversify revenue, and future-proof your artists' careers.
'The Direct-To-Fan Opportunity' is the 4th edition of Expert Sessions, a series of monthly online workshops from Music Tech India.
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