Four-Week Sprint · Week 3: Value Proposition Workshop
You've talked to users. You've put your IUP Initial Untested Product) in front of them. Now comes the question every builder has to answer: why would anyone pay for this?
With AI, anyone can build a product in a weekend, including your future customers. Week 3 is a hands-on workshop on defining your value proposition: what makes your idea worth paying for, and why users can't just build it themselves.
What we'll do
Value proposition workshop: find what makes your idea worth paying for
Pressure-test your value against what users have told you so far
Breakouts with mentors and TEL staff to sharpen your pitch and plan Week 4
Bring: your evidence so far. Who you talked to, what they said, and what broke when they tried your IUP. Rough is fine. A broken assumption counts as progress.
Who should come: all UW–Madison students. Teams and individual builders are welcome, and you don't need to have attended BuildFest or earlier Sprint weeks. If you're new, come with an idea or join a table.
The Four-Week Sprint
Week 1 · Sept 30: define and validate your problem
Week 2 · Oct 7: test your IUP with real users
Week 3 · Oct 14: value proposition workshop
Week 4 · Oct 21: learn and pivot from what users tell you
Share-Out · Oct 28: 2–3 minutes on what you learned and what changed
Want to keep going? Demo Night is Th, Nov 19.
Questions? sandra.bradley@wisc.edu
About the Tech Exploration Lab:
Led by the Wisconsin School of Business in collaboration with the Wisconsin Institute for Discovery, the Lab connects students from across campus with industry partners, researchers, and alumni to explore, build, and commercialize ideas at the intersection of emerging technologies and real-world challenges.