WWBA X Pro Change
Finance 101 for Business: Strengthening Your Financial Foundation
We are excited to welcome Nehal Shukla, Founder and CEO of Prochange, as our speaker for this WWBA Connect Session.
Nehal leads Prochange, a Kenya- and UAE-based financial advisory firm offering affordable, high-quality accounting, finance, tax, and internal audit services to startups and SMEs. Through its innovative model, Prochange connects clients with finance experts based on their location, needs, and budget — giving growing businesses access to the same level of expertise that larger firms enjoy.
Since its incorporation in March 2020, Prochange has supported over 50 companies across Africa, including Kuzana, Purple Elephant Ventures, Securex, Jibu, Leta.AI, KSPCA, Fingo, Tech Safari, Nexford University, Akili Network Partners, and DGB Group. Their services range from financial modeling, valuation, and investor readiness support to fractional CFO and finance management, due diligence, tax advisory, and system process improvement.
Join us for a practical, insight-driven session designed to help you strengthen the financial foundation of your business.
Together, we will explore:
The key financial documents every entrepreneur should understand.
Budgeting strategies that support sustainable growth
Effective funds management practices for resilience
By the end of this session, you will walk away with actionable insights and tools to help your business remain agile and thrive even in challenging economic times.