How to stay visible in the age of GEO and AI search - A live Q&A with Nadia Mojahed
Hey friends, if you're new to this format, it's well suited for recording and watching later on, so if you can't make it live, know that you can register and get the video the next day.
"In 2026, if your brand isn't the answer to an AI's question, it practically doesn't exist." — Nadia Mojahed
If you run a business, manage a brand, or create content online, the way people find you has changed fundamentally. Search is no longer just a list of blue links. It's a conversation, and AI agents are now the ones doing the recommending.
This session is dedicated to helping you understand what that shift means in practice — and what you can do about it. It earns its place in your calendar.
A little context
For two decades, SEO (Search Engine Optimisation) was the art or discipline that helped brands show up on Google. The rules were relatively stable: good content, the right keywords, reputable links, you knew how to rank.
Then came AI search.
Today, when someone asks ChatGPT, Claude, or Gemini for a recommendation, a tool, or an answer, the results don't come from a ranking algorithm — they come from what AI systems have learned to trust and cite. That's what our expert, Nadia Mohajed, speaks about when she refers to GEO: Generative Engine Optimisation. A new discipline, and one that most businesses haven't caught up with yet.
This session is specifically for:
Marketing leaders watching their organic click-through rates shift and wondering where the traffic went
Business owners who want to ensure their brand is the recommended choice in ChatGPT, Claude, and Gemini
Strategists tired of black-box algorithms who want clear, actionable ways to secure AI citations
Innovators ready to stop reacting to AI updates and start leveraging them for growth
How the session works
Nadia will open with a focused 10 to 15 minute introduction to set the scene — what's changed, what it means for you or your brand, and what GEO actually requires. Then we move straight into Q&A, where you bring your specific questions, challenges, and situations, and Nadia offers practical, actionable answers. So come ready!
No lecture, no 40-slide deck. Just sharp expertise, in conversation.
What we'll cover
How to audit your current visibility in AI Overviews
The specific technical shifts required to optimise for GEO
Strategies to maintain brand authority as search engines evolve into AI agents
Real-time troubleshooting for declining organic performance
You'll walk away with the hype stripped away and replaced by a clear, tactical roadmap — feeling confident that you aren't just surviving the AI shift, but leading it.
About Nadia
Nadia Mojahed is a Senior SEO and AI Optimization Expert and the founder of SEO Transformer, a Geneva-based agency helping Swiss and international brands navigate the shift toward Generative Engine Optimization (GEO). A lecturer at the Swiss School of Business and Management and a Google Women Techmakers Ambassador, Nadia was recognized by Girls in Tech as one of the top women in tech to follow in Switzerland. From scaling established businesses through strategic partnerships to coaching startups on how to build their own digital foundations, Nadia is dedicated to ensuring brands stay visible in the rapidly evolving age of AI.
🔗 seotransformer.com 🔗 LinkedIn
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We suggest a contribution of 35 CHF, but we operate on a pay-what-you-can basis. Whether you contribute 35 CHF or 1 EUR, what matters most is your presence and engagement. Your contribution supports the work we do at Le Trente and helps us continue bringing exceptional voices like Nadia's to our community.
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