Old Guard, New Playbook: How to Get Customer Engagement Right in the Age of Open Finance

​As Open Finance reshapes how customers interact with financial services, engagement has evolved beyond beautiful UX — it’s now about context, trust, and timing.

​This joint roundtable by the MENA Fintech Association’s Digital Banking and Open Finance Working Groups brings together senior leaders from banks, fintechs, and ecosystem players to explore what true engagement means in a 2025+ world defined by API access, embedded ecosystems, and rising customer expectations.

​Together, we’ll unpack how incumbents and challengers are rethinking their strategies to remain relevant — where Open Finance opens new doors for collaboration, innovation, and risk. Expect a peer-driven discussion that redefines what good engagement looks like, shares cross-market examples of success and failure, and surfaces 2–3 actionable tactics participants can take back to test within their own organizations.