B2B Collective March Meetup

​Sales & Marketing: The Perfect Marriage?

Sales and Marketing are tied to the same revenue number, yet they often operate like estranged partners. One brings the leads, the other closes the deals — and both think the other is the problem. This session goes beyond dashboards and KPIs to examine the real dynamics at play and how to turn friction into a genuine growth engine.

What We Will Discuss

The Honeymoon Phase (Planning)

• ​Aligning on the same Ideal Customer Profile, not parallel versions of it

• ​Defining SLAs that feel like shared ownership, not a blame contract

​The Friction (Where Things Break)

• ​Why Sales thinks Marketing sells dreams, and Marketing thinks Sales ignores leads

• ​Data, follow-ups, CRM hygiene — and why no one wants to own the mess

​The Kindness (Culture Over Blame)

• ​Replacing finger-pointing with transparency and accountability

• ​Celebrating wins together: deals don’t close without both sides

​Communication That Actually Works

• ​Moving past formal meetings to continuous, honest feedback loops

• ​Using closed-lost deals as insight, not ammunition

​Growing Together (At Scale)

• ​Building a revenue engine so seamless that the customer never feels the handoff

​Why Attend

If you’re tired of arguing about lead quality, pipeline ownership, or “whose fault it was,” this conversation is for you. Join us for a candid look at what it really takes — emotionally and operationally — to make the most important relationship in B2B work.