Clay in NYC: ⭐️ Building Perfect Lists with Audiences and the Clay CLI, by Eric Nowoslawski 🦾
✨ Purpose
A week before Clay's Sculpt Conference in SF, Eric Nowoslawski previews his session – in New York. 🗽
Eric is the OG Clay Expert. His agency, Growth Engine X, is Clay's largest user by enrichment volume.
His claim: your TAM is a list you reverse-engineer. He will show, step by step, how Growth Engine X uses Clay Audiences, Claygent and the Clay CLI to build the most accurate target list you have ever run.
There's more — Clay's community team (Munnawar Hashim - Head of Community, Siya Verma - Clay Club Ecosystem Lead, and Shriya Nevatia - URL Community Initiatives Lead) has flown in from across the globe and and will share the history of the Clay Community & where it's going next. 🎉
💬 Vibe
Hands-on and peer-to-peer. This is for you if you use Clay for real work (your own company or your clients), you are intermediate+ and want to go deeper on TAM building, Audiences and the CLI, and you want to be part of the Clay NY community beyond one evening.
👩🏻💻 What You Will Learn
How Growth Engine X reverse-engineers a TAM from the accounts that already convert
Building and keeping live target segments in Clay Audiences
Running the build from the terminal with the Clay CLI and Claygent
🍕🍸 Food & Beverage
Pizza, drinks and dessert on Clay.
⏰ Timing
5:30 - 6:00 PM | Doors, name tag, drinks and pizza, say hello
6:00 - 6:15 PM | Welcome + two years of the Clay community (Munnawar, Siya, Andreas and Shriya)
6:15 - 6:45 PM | Eric Nowoslawski: Building Perfect Lists with Audiences and the Clay CLI
6:45 - 7:00 PM | Small-group debrief: your top question
7:00 - 7:25 PM | Q&A with Eric
7:25 - 7:30 PM | Wrap-up
7:30 - 8:00 PM | Networking
👋 About the Speakers & Hosts
Eric Nowoslawski - Founder, Growth Engine X. The OG Clay Expert. His agency is Clay's largest user by enrichment volume, and he speaks at Sculpt on Oct 8.
Andreas Wernicke - Founder, Snowball Consult. Host of Clay Club NY since 2024.
Clay Community Team - Munnawar Hashim, Siya Verma and Shriya Nevatia run Clay's Community worldwide:
The Clay Cup live, global GTM engineering competition
Nearly 100 Clay Clubs, local community-run meetups across the globe
A Slack community with 35K+ members
Seats are limited and registrations are by approval. Check in on the ground floor and someone will send you up.