The Story That Sells
Have you ever heard a pitch where everything just clicked — and wondered how they made it look so easy?
In a market where decisions get made by invisible committees, pilots stall in budget purgatory, and "yes" can take 18 months — the story you tell is doing a lot of the work. Probably more than the product.
This event puts story craft and go-to-market in the same room.
Tovit Neizer (Yellow Bricks) opens with how stories actually get built — structure, the choices that matter, why most pitches lose the room in the first thirty seconds. No slides.
Talia Novik (Stand Up Strategy) follows with what to do with a story once you have one — go-to-market do's and don'ts, and how to actually use it for commercial impact.
Whether you're a founder trying to break through, an operator making a case internally, or an investor reading which teams will land — the craft is the same.