Building on Kernel: Hierarchies & Territory Planning

​We’re seeing growing adoption of Claude Code across RevOps workflows, but most teams are still early when it comes to applying it to complex problems like territory planning. This session is designed to help bridge that gap.

​Led by Kernel Co-founder, Marcus Henglein, this interactive session will show how to use Claude to design and execute territory planning workflows in real GTM environments, using high-quality Kernel data in a live working session.

​We’ll cover:

​✅ How to frame the territory planning problem in Claude, and how data, hierarchies, and account structure shape the output.

​✅ How to manage change effectively, aligning teams, incentives, and ownership as territories evolve.

​✅ A real territory planning workflow in Claude, demonstrated end-to-end using Kernel data.

​This is a practical, hands-on working session rather than a demo, with plenty of opportunity to ask questions and apply the concepts to your own setup.

​If you’ve been looking to go deeper with Claude and apply it to territory planning with a strong data foundation, this session will give you the confidence to do so.