From Research to Story: Tips for Great Science Communication
Science communication plays a large role in the success of technological startups. In this workshop, Nicolás Palanca-Castán will share practical ways to improve your science communication across audiences and contexts — from internal updates to marketing, investor pitches, and grant applications.
What we'll cover:
Why science communication is hard, and what makes audiences disengage
Finding your story and knowing your audience
Practical techniques: attention as a resource, using the appendix, avoiding jargon, ordering information for clarity
How to "red team" your communication before it goes out
Speaker
Nicolás Palanca-Castán
Biologist and research specialist with over 10 years of experience across academia and the life sciences industry. Experienced in grant proposals, scientific publications, research project management, and science communication for both technical and non-technical audiences. Has led grant-funded research projects and worked across R&D, scientific communications, and stakeholder collaboration.
Education
- PhD in Sensory Neuroscience — University of Oldenburg, Germany
- Master’s Degree in Science Communication — Pompeu Fabra University, Spain
- Research leadership experience in Chile through grant-funded neuroscience projects