Selling to Health Systems: Exploring Hospital Procurement
Breaking into hospitals is one of the biggest challenges for medtech startups. For founders building solutions intended for health systems, understanding hospital procurement early is essential. Understanding procurement requirements, stakeholder priorities, and purchasing pathways can significantly influence product development, commercialization strategy, and go-to-market planning.
But how does hospital procurement actually work? What do buyers look for, and what gives a startup credibility? Who influences purchasing decisions, and how are they ultimately made? For founders who have navigated these processes before, what do they wish they had known earlier? What does the journey from pilot to adoption really look like?
Join H2i on November 18th for a candid panel discussion on hospital procurement for health founders. Hear from experts in hospital purchasing, health system technology implementation, procurement law, and founders who have first-hand experience.
Gain practical insights, learn from real-world experiences, and bring your questions for the audience Q&A. Whether you're actively approaching hospital procurement, or simply curious about potential pathways for health innovation adoption, this conversation will help demystify one of the most critical aspects of building a health technology company.
H2i Health Founder Essentials is a public-access workshop series offered by H2i, U of T's health accelerator. The series, a blend of in-person and virtual events, offers entrepreneurial education and networking opportunities around a variety of topics related to health innovation and research commercialization.
H2i is U of T's health innovation accelerator, housed within the Commercialization & Partnerships unit (MedCP) at the Temerty Faculty of Medicine.