D2C brands: Customers are using AI to shop. Are your products showing up?

​Shoppers are increasingly using AI platforms like ChatGPT, Claude, and Perplexity to decide what to buy and find the best deals on products. Whilst Google’s search results are changing with AI summaries surfacing recommended products and brands.

​Yet most D2C brands aren’t tracking this, let alone capitalising on it. Which means they don’t know:

• ​If their products are being displayed

• ​Where they’re losing out to competitors

• ​How this is impacting paid performance and conversion

​This in-person event is focused on the commercial reality of this shift in customer behaviour and how to adapt the marketing mix.

​In this session, we’ll cover:

• ​Where AI is already influencing product discovery and purchase decisions

• ​How to tell if your products are being recommended (or not)

• ​What this means for your paid media efficiency, CAC and ROAS

• ​Where SEO, content and paid need to work together

• ​Practical ways to improve visibility without adding another channel to manage

​What makes this different

​Hear directly from other D2C brands on the changes they’re making, alongside perspectives from our Head of Paid Media and Head of SEO.

​We connect:

• ​AI visibility → paid performance

• ​Search behaviour → revenue impact

​This is not a future-facing AI discussion.

​It’s about understanding:

​where demand may already be shifting - and whether your brand is capturing it.

​Who this is for

​Individuals and teams responsible for revenue growth and marketing performance within D2C brands.

​If you’re looking to grow or protect market share, and want to understand where you may be missing visibility and demand, this session will give you a clear starting point to capture the opportunity AI search presents - rather than missing out as it develops.

​Format

• ​Invite-only

• ​Peer discussion

• ​Actionable insights from discipline experts

• ​Lunch included

• ​Free!