Prosocial AI: Attention as Labour
Hosted by Fair Work AI Kenya, this virtual session explores how AI diffuses through human attention, and co-design practices. A focused workshop exploring the intersection of supply chains and labour dynamics in the context of AI deployment across the Global South. Part of the Prosocial AI Diffusion series — Bridging AI and Labour: Diffusion Challenges in the Global South — this session will examine how AI-driven automation reshapes labour conditions along global supply chains, with a particular focus on worker rights, accountability, and equitable practices.
Speakers & Focus:
Karen Hao – Introduction to AI accountability
Ashly Jiju – The Supply Chain of Attention
Mapping the human infrastructure powering AI systems.
Insights into how Fairwork Oxford approaches scoring, tracing, and evaluating attention flows.
Mary Mugambi – International Development & Social Impact
Perspectives from the International Labour Organization.
Practical lessons from work with public-sector and social-impact organizations.
Sonia Kgomo – Meta Annotator
Bringing industry-level experience to the discussion of prosocial AI diffusion and ethical annotation practices.
Engage with creators, policy makers, and social innovators in a dialogue on how attention itself becomes a form of labour, shaping the adoption, use, and accountability of AI systems.
Documentary Screening
Ghost in the Machine (2026), directed by Valerie Veatch, is an investigative documentary premiering at the 2026 Sundance Film Festival that explores the origins, power structures, and cultural myths driving the AI boom. It investigates the human, ethical, and environmental costs of AI, featuring interviews with experts to challenge the inevitability of a tech-driven future.
Expect talks, discussions, and interactive exercises, covering civil, policy, and technical perspectives. This session offers a rare opportunity to explore AI diffusion not just as technology, but as a socially mediated, participatory process.