Prosocial AI: Attention as Labour
Hosted by Fair Work AI Kenya, this virtual session explores how AI diffuses through human attention, and co-design practices. A focused workshop exploring the intersection of supply chains and labour dynamics in the context of AI deployment across the Global South. Part of the Prosocial AI Diffusion series — Bridging AI and Labour: Diffusion Challenges in the Global South — this session will examine how AI-driven automation reshapes labour conditions along global supply chains, with a particular focus on worker rights, accountability, and equitable practices.
Speakers & Focus:
Karen Hao – Introduction to AI accountability
Ashly Jiju – The Supply Chain of Attention
Mapping the human infrastructure powering AI systems.
Insights into how Fairwork Oxford approaches scoring, tracing, and evaluating attention flows.
Mary Mugambi – International Development & Social Impact
Perspectives from the International Labour Organization.
Practical lessons from work with public-sector and social-impact organizations.
Sonia Kgomo – Meta Annotator
Bringing industry-level experience to the discussion of prosocial AI diffusion and ethical annotation practices.
Engage with creators, policy makers, and social innovators in a dialogue on how attention itself becomes a form of labour, shaping the adoption, use, and accountability of AI systems.
Expect talks, discussions, and interactive exercises, covering civil, policy, and technical perspectives. This session offers a rare opportunity to explore AI diffusion not just as technology, but as a socially mediated, participatory process.